Paulo Coelho has a degree in Business Management specialising in Marketing. Over the past twenty years he has been involved in the management of businesses in a wide range of sectors. In the early 1990’s he acted in the export industry for soft beverages, holding positions such as chairman for Sucovalle, a factory for Coca-Cola and distributor for Kaizer, and later came to be Exports Director for the USA and Canada for Frutos Tropicais SA., a Brazilian fruit juice manufacturer. He has been a founding partner in several businesses for the resale of brands such as Mercedes Benz, BMW, Toyota, Michelin, Chrysler, Bandag, Esso, Shell and Harley Davidson. He is also a founding partner for Petroinvesty, Bertald and BIOVASF.